let’s get into his 7 secrets.
- Understand your audience very well and focus on them when you write your ad.
Understand how they think, what they like and write to their taste.
- Craft your ad to look and free very different from that of others.
- Write to just one person at a time.
If you want to sell weightloss product for example, close your eyes and picture just one person in your target market – Maybe a woman, who is married and has kids. Then pretend that you are sitting on a table discussing with her. Write to her.
Stop trying to write to a crowd. Speak to one person. You will realize that you will write more passionately and better if you do.
- Use attention-grabbing images. It is the images that first stops people while scrolling through Facebook.
Form a habit of noticing ads that grab your attention and try saving the images they used.
He says he was several folders of images that grabbed his attention.
- Use power words that compel attention and keep your ads as short as possible.
No need to write long ads if you use power words.
Do a simple Google search for power words that can be used when writing ads and include them when you are writing.
Sex is a power word, but do not abuse using the word sex.
- Always end with a CTA (Call to Action).
Tell people what to do next. Stop assuming that we should just click the button na.
Tell us what to do. Should we chat you on whatsapp? Should we click the button? Should we call the number? Tell us.
- Test, test and test for no one knows the best performing ad.
He shared a story of how he was already making a lot of money online so he never used to test. He will just setup his ad and run it.
Then one day, he bought a testing software and decided to use it.
The software forces you to put in several images and several texts so it will test which one people are relating with the most.
He said that one image was making sales at 6 times less the cost of all the others put together.
The first day he tested, it was magical.
Stop using one image and one text to run your ad – test several and allow the audience to choose.
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